Essay plan - paragraph 1 and summary
Throughout text CC, it is made apparent that Juliane is the more dominant speaker. Maureen's use of negative face, makes Juliane feel more powerful as Maureen lowers her own status to avoid the face threatening acts. When Maureen says 'do you (.) can you' she flouts the maxim of manner because she doesn't ask the question, she merely hints at it, also the use of the pause makes it clear that Maureen is nervous asking and she then repairs the sentence to change it to 'can' which lowers her status even more by asking a question. She does this also to avoid the face threatening acts, which forces us to look at the implicature using our pragmatic understanding. Fairclough believes that there is always a more dominant speaker in any conversation, and text CC supports his theory. Juliane interrupts Maureen twice during the conversation possibly to assert her dominance and reduce Maureen's whilst belittling her. The declarative 'you're' in 'you're joking' makes it seem as though Juliane thinks it's Maureen's fault as opposed to the man she tried to get the tickets off of. This implies that Juliane is more powerful because she directly addresses Maureen and isn't worried about what she would reply as she knows she is the dominant person in the conversation and Maureen isn't.
Because of Maureen's use of negative face whilst talking to Juliane to avoid the face threatening acts, Juliane is much more powerful in the conversation and by far the more dominant speaker. This shows that Fairclough was correct when he said that in a conversation there is always someone more dominant, therefore being unequal encounters.
Friday, 27 February 2015
Grouping texts
Grouping texts:
Grouping 1 - imperatives
Texts C,D,E and F all have imperatives in them. Text C is a stronger inclusion since it is a label from a sparkling water bottle, therefore it features many imperatives such as 'consume', 'keep cool' and 'see bottle neck'. Text C also has mitigated imperatives which are weaker since it says 'please return' and 'please check'. Text E, a leaflet persuading and informing about 'blueislands.com' also has imperatives; 'just visit' and 'see website for details'. They want you to be persuaded to apply for the chance to win a holiday. By writing 'win a luxury trip to Jersey' which is also an imperative 'win', it makes the reader feel addressed so more people would try to win it. Text D which is a conversation on iMessage between two friends is a weaker inclusion, this is because it has a cloaked imperative. 'I needed reassuring' is said by person C as they are wanting person S to reassure them, so subtly hints at it as opposed to saying 'reassure me' which would come across much more demanding. My last text, which is also a weaker inclusion is text F, an email from the Royal Bank of Scotland early career team. 'We would like you to participate in the next stage of our selection process...' This is also a cloaked imperative because rather than saying 'do the next part' they phrase it to make the person it's addressed to feel like they have a choice, when really they don't because if they don't take part in the next stage they won't get the apprenticeship, and if the person didn't want it, they wouldn't have applied for it in the first place.
Grouping 2 - formality
All three texts, A, B and F have different levels of formality. Text D is very informal as it features many colloquialisms, 'gunna' instead of 'going to' which is also elision. Also missing out the word 'are' when saying 'what time we going tomorrow' is elliptical construction. This happens a lot particularly with younger people over iMessage and instant messaging because it is easier and since it is semi-synchronous (because it's not spoken however people read it almost straight away) it is much quicker to do so in order to get a quicker response and as person S is 'about to go to bed' they may be rushing to get a reply. Text F is the complete opposite to text D as it is very formal. Written by the early career team of the Royal Bank of Scotland, it is expected to be formal. 'This message is as follows; Dear Sophie', this is not something you would see in a conversation between friends since it is over email and therefore would have been thought through and re-read a few times before initially sending, this Is synchronous text. Text A which is a mini saga, I also think is quite informal because it says the phrase 'daft old woman', the use of the lexis daft makes the text feel informal because it is a slang term, and due to it being positioned as the very first word of the mini saga, the rest of the text is read in a rather informal tone. Furthermore because it has to be written in exactly 50 words they use elision 'could've' instead of 'could have' which is more informal, so that they can fit it in.
Grouping 3 - lexical field
My last grouping is lexical field, the three texts A, C and E include different lexical fields. Text A, which is a mini saga has a lexical field of bereavement as it features the words 'grave', 'lost' and 'pining' which all relate to bereaving someone's or something's death. The word 'weak' makes you think that someone is grieving so much that they physically and mentally become weak and that it breaks them down. Text C which is a wrapper from around a cranberry and raspberry sparkling water bottle has a lexical field of being healthy because of the words 'mineral' and 'natural' and informs you of the 'nutrition information'. These words relate to being healthy because the words 'natural' amd 'mineral' have connotations of purity and freshness. Using such words make the product more appealing and appetising to shoppers because they will see it as being good for them, despite all the sugar in it to make it sparkling and sweet. My last text to include in this grouping is text E; a travel leaflet from 'blueislands.com', it has a lexical field of holidays as it contains the words 'island', 'hotel' and 'luxurious' makes you imagine a sunny holiday which would help to persuade the target audience, most likely a couple as it's for a two night stay at a manor house and doesn't advertise any children's activities. 'A world away in just an hour!' also makes you imagine a different world and makes you think you can't find a holiday like it, implying that it's 'out of this world'.
Grouping 1 - imperatives
Texts C,D,E and F all have imperatives in them. Text C is a stronger inclusion since it is a label from a sparkling water bottle, therefore it features many imperatives such as 'consume', 'keep cool' and 'see bottle neck'. Text C also has mitigated imperatives which are weaker since it says 'please return' and 'please check'. Text E, a leaflet persuading and informing about 'blueislands.com' also has imperatives; 'just visit' and 'see website for details'. They want you to be persuaded to apply for the chance to win a holiday. By writing 'win a luxury trip to Jersey' which is also an imperative 'win', it makes the reader feel addressed so more people would try to win it. Text D which is a conversation on iMessage between two friends is a weaker inclusion, this is because it has a cloaked imperative. 'I needed reassuring' is said by person C as they are wanting person S to reassure them, so subtly hints at it as opposed to saying 'reassure me' which would come across much more demanding. My last text, which is also a weaker inclusion is text F, an email from the Royal Bank of Scotland early career team. 'We would like you to participate in the next stage of our selection process...' This is also a cloaked imperative because rather than saying 'do the next part' they phrase it to make the person it's addressed to feel like they have a choice, when really they don't because if they don't take part in the next stage they won't get the apprenticeship, and if the person didn't want it, they wouldn't have applied for it in the first place.
Grouping 2 - formality
All three texts, A, B and F have different levels of formality. Text D is very informal as it features many colloquialisms, 'gunna' instead of 'going to' which is also elision. Also missing out the word 'are' when saying 'what time we going tomorrow' is elliptical construction. This happens a lot particularly with younger people over iMessage and instant messaging because it is easier and since it is semi-synchronous (because it's not spoken however people read it almost straight away) it is much quicker to do so in order to get a quicker response and as person S is 'about to go to bed' they may be rushing to get a reply. Text F is the complete opposite to text D as it is very formal. Written by the early career team of the Royal Bank of Scotland, it is expected to be formal. 'This message is as follows; Dear Sophie', this is not something you would see in a conversation between friends since it is over email and therefore would have been thought through and re-read a few times before initially sending, this Is synchronous text. Text A which is a mini saga, I also think is quite informal because it says the phrase 'daft old woman', the use of the lexis daft makes the text feel informal because it is a slang term, and due to it being positioned as the very first word of the mini saga, the rest of the text is read in a rather informal tone. Furthermore because it has to be written in exactly 50 words they use elision 'could've' instead of 'could have' which is more informal, so that they can fit it in.
Grouping 3 - lexical field
My last grouping is lexical field, the three texts A, C and E include different lexical fields. Text A, which is a mini saga has a lexical field of bereavement as it features the words 'grave', 'lost' and 'pining' which all relate to bereaving someone's or something's death. The word 'weak' makes you think that someone is grieving so much that they physically and mentally become weak and that it breaks them down. Text C which is a wrapper from around a cranberry and raspberry sparkling water bottle has a lexical field of being healthy because of the words 'mineral' and 'natural' and informs you of the 'nutrition information'. These words relate to being healthy because the words 'natural' amd 'mineral' have connotations of purity and freshness. Using such words make the product more appealing and appetising to shoppers because they will see it as being good for them, despite all the sugar in it to make it sparkling and sweet. My last text to include in this grouping is text E; a travel leaflet from 'blueislands.com', it has a lexical field of holidays as it contains the words 'island', 'hotel' and 'luxurious' makes you imagine a sunny holiday which would help to persuade the target audience, most likely a couple as it's for a two night stay at a manor house and doesn't advertise any children's activities. 'A world away in just an hour!' also makes you imagine a different world and makes you think you can't find a holiday like it, implying that it's 'out of this world'.
Subscribe to:
Posts (Atom)